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Keywords: Ritualistic consumption
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Journal Articles
International Journal of Retail & Distribution Management 1–14.
Published: 06 October 2026
... The findings show that ritualistic consumption and deal proneness are positively related to SE. SE is positively associated with CPI. In addition, FOMO strengthens the relationship between SE and CPI. The multigroup analysis further supports this moderating effect. Originality/value The present study...
