... process experience and the services provided by trained sales personnel (Rossiter and Donovan, 1982). In rural areas, many of these retailing elements do not have an influence on consumers, as there is little competition. Product assortment is a major urban store differentiator, especially...

...Rajesh K. Aithal Purpose The aim of this paper is to understand the influence of the external environment and rural retailer purchase preference on the length of channels in rural areas in India. Design/methodology/approach The methodology involved the survey of over 686 rural retailers in 103...

...) describes loyalty as: Shopping Customer satisfaction Customer loyalty Rural areas United States of America The US retail industry continues to change. Big box retailers, such as Walmart, with their rock bottom prices, have grown to dominate the US retail industry. These big retail chains...

... of town shopping Retail trade Rural areas Consumer behaviour United Kingdom All five towns are regarded as desirable places to live, with reasonably high rates of in‐migration and, in the case of Downham Market and Wymondham, significant population growth (Table I). Table I also illustrates how...

... sensitive to the variations in the meanings of such channels. © MCB UP Limited 2003 Consumers Retailing Second‐hand markets Rural areas Income Disadvantaged groups In the past decade or so, cultural theorists have extended the corpus of knowledge in retail studies. Rather than view...

... to differentiate local shops from the major multiples. © MCB UP Limited 2002 Consumer behaviour Rural areas Grocery Shopping Shops As the economy and society have changed, so retailers have responded and shopping as an activity has altered enormously (Dawson and Broadbridge, 1988). Food...

...Heli Marjanen Reviews the trends in Finland towards greater concentration and more hypermarkets, power centres and out‐of‐town centres. Provides the background for a mail survey of 857 householders residing in rural areas surrounding the small municipality of Aura. These residents are subject...

... excluded individuals too poor to have telephone service. Second, work location was not examined in relationship to store choice. © MCB UP Limited 1997 Out‐of‐town development Out‐of‐town stores Rural areas “Outshopping” is defined as the consumer shopping outside of his or her...