... in BoP markets. There are large differences in BoP markets. Broadly, we can distinguish two types of BoP markets: urban and rural. A majority of BoP consumers live in rural areas (Lanjouw and Murgai, 2009). Rural retailers serving BoP consumers are mostly small independent family‐owned entities...

...Rajesh K. Aithal Purpose The aim of this paper is to understand the influence of the external environment and rural retailer purchase preference on the length of channels in rural areas in India. Design/methodology/approach The methodology involved the survey of over 686 rural retailers in 103...

... (United States Department of Agriculture Economic Research Service, 2007a). These rural places face unique challenges. As many rural areas were once based largely around agricultural activities, transformation in the agriculture industry has been a catalyst for much of the change in rural America. Driven...

... challenges‐facing small towns, there is potential for them to maintain their viability and vitality. © Emerald Group Publishing Limited 2009 Out of town shopping Retail trade Rural areas Consumer behaviour United Kingdom Small towns are very much a product of their history (heritage...

..., charity shops and cards advertising items for sale in many shop‐windows, Miller et al. (1998, p. 195) assert: Consumers Retailing Second‐hand markets Rural areas Income Disadvantaged groups In the past decade or so, cultural theorists have extended the corpus of knowledge...

... to differentiate local shops from the major multiples. © MCB UP Limited 2002 Consumer behaviour Rural areas Grocery Shopping Shops As the economy and society have changed, so retailers have responded and shopping as an activity has altered enormously (Dawson and Broadbridge, 1988). Food...

...Heli Marjanen Reviews the trends in Finland towards greater concentration and more hypermarkets, power centres and out‐of‐town centres. Provides the background for a mail survey of 857 householders residing in rural areas surrounding the small municipality of Aura. These residents are subject...

... different store patronage practices, psychographic profiles, and income levels, suggesting that grocery retailers should work with communities to organize retail mixes that appeal to different shopping groups. © MCB UP Limited 1997 Out‐of‐town development Out‐of‐town stores Rural areas...