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Keywords: SME
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (9-10): 1239–1254.
Published: 10 October 2023
...Theresia Mennekes; Tobias Röding; Gerhard Wagner; Hanna Schramm-Klein Purpose The purpose of this paper is to explore the extent to which customers evaluate inferior product presentations on a local shopping platform based on the retailer (small and medium-sized enterprise [SME] vs retail chain...
Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (8-9): 1182–1204.
Published: 12 July 2022
... concepts, and their role in addressing exogenous shocks, remains sparse. This study first aimed to compare digitally mature SME retailers’ organisational resilience with that of digitally less mature SME retailers and then investigate further how their digital maturity impacted their response to the COVID...
Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (8-9): 1129–1155.
Published: 13 April 2022
... to constantly evolve and develop resilient strategies that promise their future success. Hence, the purpose of this paper is to analyse the resource and capability bundle for operating as and transforming to a small and medium-sized enterprise (SME) omni-channel specialty retailer. Therefore, the authors...
