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Keywords: SME brand manufacturer
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Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (11-12): 961–972.
Published: 15 November 2013
... for a specialised international luxury manufacturing business throughout its geographically extended supply chain. Neil Towers can be contacted at: n.towers@hw.ac.uk © Emerald Group Publishing Limited 2013 Case study Corporate social responsibility Luxury brands SME brand manufacturer...
