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Keywords: Sale proneness
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (1): 93–108.
Published: 26 November 2025
... NEF app quality, product quality and user sale proneness influence users’ perceived value of, satisfaction with and intention to continue using such apps. Design/methodology/approach A self-developed Google Forms questionnaire was used to collect data, and 148 valid responses were analyzed...
Journal Articles
International Journal of Retail & Distribution Management (2016) 44 (11): 1166–1180.
Published: 14 November 2016
... mavenism, sales proneness) role of price in teens’ impulse buyings. The test of the hypotheses has been achieved on a sample of 325 French teens (age between 14 and 18) using MANOVA. Previously, respondents were split in two groups which are impulsive buyers and non-impulsive buyers. Findings...
