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Keywords: Sales processes
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Journal Articles
International Journal of Retail & Distribution Management (2012) 40 (7): 493–509.
Published: 01 June 2012
...Paul Taylor‐West; Jim Saker Purpose The purpose of this paper is to report on research into the introduction of computer assisted sales processes (CASP) to a retail automotive sales environment. This research specifically aims to examine the effectiveness and implications for automotive dealers...
