...Rajagopal Purpose This study aims to analyze the impact of radio advertisements on urban commuters towards buying behaviour in retail stores and attempts to determine the role of radio advertising on dissemination of information on the sales promotions. The impact of radio advertisements...

... of rankings for this promotion suggest that it is somewhat bi‐polar, indicating that one segment is highly attracted by the promotion, and the balance have little interest. © MCB UP Limited 2003 Malls Shopping centres Sales promotion Customer behaviour Shopping malls are operating...

... there are no significant differences across the different buying behaviours. In addition, a chi square value of 10.326 was found. Hence, the use of the consumer promotional tool of providing a free sample does not have a significant influence. Table V questionnaire statements were: Sales promotion Retail trade Food...

... and two of the deals are also equivalent on a total cost basis. © MCB UP Limited 2000 Pricing Sales promotion Retailing Consumer behaviour Supermarkets In an increasingly competitive retailing environment, supermarket store managers continuously test new strategies and tactics...

..., but with a quality close to the average. © MCB UP Limited 1995 Food industry France Inventory‐based ordering systems Logistics Sales promotion In so far as the consumer is effectively able to discern the true level of prices in the stores, the retailer who wants to be perceived as cheaper than...