...Rajagopal Purpose This study aims to analyze the impact of radio advertisements on urban commuters towards buying behaviour in retail stores and attempts to determine the role of radio advertising on dissemination of information on the sales promotions. The impact of radio advertisements...

... such as tradespeople, delivery people and the like, but this is likely to have been a systematic error and generally a small actual number, and so is assumed not to have impacted on the associations identified. Malls Shopping centres Sales promotion Customer behaviour The results of the customer...

... is not significant, the two variables, brand switching and purchase acceleration are statistically significant. There is a large body of literature, which has examined consumer response to sales promotions, especially coupons (Krishna and Zhang, 1999; Huff and Alden, 1998; Leone and Srinivasan, 1996; Bawa...

... and two of the deals are also equivalent on a total cost basis. © MCB UP Limited 2000 Pricing Sales promotion Retailing Consumer behaviour Supermarkets In an increasingly competitive retailing environment, supermarket store managers continuously test new strategies and tactics...

... Inventory‐based ordering systems Logistics Sales promotion What do we see if we apply the Bucklin model to grocery companies? It seems that the actual strategic choices are an harmonious mixture of both options. With their forward buying, the retailers certainly anticipate the final demand...