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Keywords: Sales promotion benefits
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Journal Articles
Success factors driving consumer reuse intention of mobile shopping application channel
Available to Purchase
International Journal of Retail & Distribution Management (2022) 50 (1): 76–99.
Published: 25 June 2021
... app success by integrating an e-commerce systems success (ESS) model and sales promotion benefits and parasocial interaction literatures. Design/methodology/approach 302 useable online questionnaires were obtained. The data analysis was conducted using the structural equation modelling...
