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Keywords: Sales promotions
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Journal Articles
International Journal of Retail & Distribution Management (2012) 40 (2): 90–108.
Published: 10 February 2012
...David Yoon Kin Tong; Kim Piew Lai; Xue Fa Tong Purpose The purpose of this paper is to examine ladies' buying behaviour during shoes sales promotions in Malaysia, using the highly validated Belk's Model. Design/methodology/approach Using this validated model, the main research framework...
