... there is a multitude of articles and books written about the importance of good customer service, most emphasize broad issues, offer prescriptive guidelines, or report anecdotal practices. Retail trade Stores Salesforce Service levels Customer satisfaction Today’s businesses are operating...

... and Fritzsche (1989) gave a variety of reasons why sales management should assist their salespeople to address any potential ethical conflict. They concluded that regulating the salesforce behaviour was vital, due to the high level of interaction of the salesforce with customers. If the salesforce behaved...

.... It is recommended that retailers′ strategies for merchandise selection, salesforce training and in‐store promotions, address the needs of both parent and child. Children Clothing Consumer behaviour Marketing strategy Salesforce Shopping Children are frequent and active shoppers. McNeal (1990) found...

... MCB UP Limited 1997 Market segmentation Older consumers Retailing Salesforce Service USA One of the most significant trends affecting American society today is the dramatic rise in the number and percentage of persons over the age of 65. In 1990, there were more than 31 million...