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Keywords: SciMAT
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (10-11): 1075–1092.
Published: 07 October 2025
... for understanding these interrelated domains. The primary aim of this research is to conduct a systematic literature review of B2B buying behaviour and customer service value over the past twenty years. Design/methodology/approach Utilising bibliometric tools SciMAT and VOSviewer, authors analyse...
Includes: Supplementary data
