... Limited Licensed re-use rights only Retail Mobile personalization Privacy concerns Segmentation analysis With the rise of m-commerce and smartphone usage, mobile personalization may be a source of competitive advantage for businesses (Karwatzki et al., 2017). Specifically...

..., particularly in a gift purchasing context. Retail Gift purchasing Segmentation analysis Understanding gift consumption is integral to retailers. Indeed, it is no secret that retail revenues are higher during special holidays and occasion(Black Friday, Christmas, Valentine's day, etc.); gift...