... and self-efficacy. Design/methodology/approach Data were collected through an online survey conducted in China using a convenience sampling method. A total of 477 valid responses were analyzed using SmartPLS 3.2.9 for PLS-SEM analysis. Findings Among the five message types, only marketing green...

... why customers prefer or decline to engage in self-recovery. A framework integrating elements from self-determination theory and theory of planned behavior is developed to explore the impact of motivational factors, attitudes and self-efficacy on self-recovery intention. Design/methodology/approach...

... streaming services. Self-efficacy was found to affect perceived ease of use positively, and technology anxiety was found to have a negative effect on perceived usefulness. The results also evidenced the moderating role of self-efficacy and technology anxiety. The paper explores the adoption of online...

...Rakhi Thakur Purpose The purpose of this paper is to develop and empirically test a model that examines the relationship between post-adoption self-efficacy, satisfaction, and loyalty in the usage of mobile shopping applications. Design/methodology/approach A structured questionnaire was used...

...Helena Alves; Emerson Wagner Mainardes Purpose The purpose of this paper is to understand in the ways, in which, trust and other perceived benefits, both in the relationship with the company and with other consumers, as well as the perception of self-efficacy, actually influence the co-creation...

...-and-go payment is justified, given that its implementation and use can provide value to consumers shopping in traditional brick-and-mortar stores (Voropanova, 2015 ; Taylor, 2016). The purpose of this paper is to incorporate mobile payment (MP) self-efficacy, new technology anxiety, and MP...