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Keywords: Self-service technologies
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Journal Articles
A model of adoption of AR-based self-service technologies: a two country comparison
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International Journal of Retail & Distribution Management (2021) 49 (7): 875–898.
Published: 07 June 2021
...Maria Jose Castillo S; Enrique Bigne Purpose This paper proposes a model that extends the technology acceptance model (TAM) by identifying factors that influence consumers' acceptance of augmented reality (AR) self-service technologies (AR-based SSTs) in the retail sector, resulting...
