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Keywords: Sensation-seeking tendency
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Journal Articles
International Journal of Retail & Distribution Management (2018) 46 (2): 210–226.
Published: 03 January 2018
...Ju Yeun Jang; Eunsoo Baek; Ho Jung Choo Purpose The purpose of this paper is to investigate the effect of a fashion store’s visual complexity on consumers’ behaviour. Considering environmental order and individuals’ sensation-seeking tendencies, the authors examine the effect of visually complex...
