... differences should not be neglected. Moreover, hospitality researchers need to stay vigilant to the methodological influence on the findings about scent effects. These findings enrich the sensory marketing literature, in which contextual comparison is scarce. Erin Yirun Wang can be contacted...

... and develop a multisensory retail environment. While research into the effect of single cues on consumer behaviours has shown positive effects, research into a multisensory cue, especially in a real-retail setting, is relatively scarce. Purchasing Retailing Sensory marketing Consumer behaviours...