...' touching behaviour Point‐of‐purchase Field experiment Quasi‐experimental design Shopping Sensory perception Sweden Ever since the 1950s, research has focused on the “personalities” associated with the physical attributes of retail outlets through the concept of retail atmospherics (Martineau...

... behaviour Shopping Consumer psychology Sensory perception Our sense of sound, sight, smell, and touch have a powerful effect on us, and psychological research is just beginning to explain some of the physical, cognitive, social and emotional effects. Sensory stimuli can influence environments...