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Keywords: Service design
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (1): 89–106.
Published: 24 November 2023
...Muhammad Junaid; Muhammad Faisal Rasheed; Kiane Goudarzi; Asma Tariq Purpose This research aims to conceptualize and validate the mall service design as a multidimensional construct and then test a conceptual framework by investigating the impact of mall service design on customer mall experience...
