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Keywords: Service patronage
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Journal Articles
Digital healthcare retail: role of presence in creating patients' experience
Available to Purchase
International Journal of Retail & Distribution Management (2022) 50 (1): 36–54.
Published: 10 June 2021
...S. Sreejesh; Juhi Gahlot Sarkar; Abhigyan Sarkar Purpose The purpose of this study is to empirically examine the impact of technology-enabled service co-creation on patients' service patronage behaviour in healthcare retailing. The first objective is to examine the mediating roles of spatial...
