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Keywords: Service task
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (9): 857–871.
Published: 12 August 2025
... and collaborate with virtual agents, with particular attention to the moderating effect of service task type – support, purchase or complaint. Design/methodology/approach This study empirically tests a model in which perceived ease of use, perceived usefulness and attitude toward virtual agents (antecedents...
