... retailers and their suppliers to generate growth following COVID-19. This study applies service-dominant logic (S-D logic) to RCM and establishes the current ‘practical’ application of the five axioms of S-D logic within the CC system. Design/methodology/approach The researchers adopted a qualitative...

... Retail researchers recognize little knowledge on the contribution of store attributes to customer experience and customer engagement. This paper represents original research that encourages foreign retailers to employ service-dominant logic as a new marketing thought in designing strong customer...

... to the value co-creation process (Ramaswamy, 2011). Service logic Service-dominant logic Retailing Value co-creation Customer behaviour Brand experience Customer attitude Attitudes play an important role in the mental setup of individuals and are one of the biggest predictors of overt...