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Keywords: Services experiences
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Journal Articles
International Journal of Retail & Distribution Management (2018) 46 (2): 125–147.
Published: 09 January 2018
... Licensed re-use rights only Emotional brand attachment Services experiences Social exchange variables Switching resistance loyalty Until the mid-1990s, service marketing was mainly understood from a cognitive approach (Pine and Gilmore, 1998). As such, the utilitarian quality...
