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Keywords: Sets
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Journal Articles
Retail and Distribution Management (1994) 22 (7): 10–17.
Published: 01 November 1994
...Ronald P. LeBlanc; L.W. Turley Investigates retailers′ relative influence on consumers′ sequential decision‐making process of forming evoked sets and then making purchase decisions from the evoked sets. Describes a study in which consumers report on 23 durable goods grouped into three product...
