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Keywords: Shelf orientation
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (2): 186–206.
Published: 08 January 2020
...Wagner Ladeira; Fernando de Oliveira Santini; William Carvalho Jardim Purpose This study was predicated on gaze behaviour in front-of-shelf orientation. The purpose of this paper is to analyse the effect of the presence (absence) of competing brands on consumer attention in front-of-shelf...
