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Keywords: Shelf positioning
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (5): 549–564.
Published: 16 May 2024
... suggest that to enhance consumers’ PLB quality perceptions and evaluations, PLBs be positioned next to (rather than on separate shelves) and close to (rather than distant from) NBs in the same product category. Originality/value Although the literature suggests that the best shelf position for PLBs...
