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Keywords: Shop-in-shops
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Journal Articles
International Journal of Retail & Distribution Management (2018) 46 (10): 915–943.
Published: 25 October 2018
...Karine Picot-Coupey; Jean-Laurent Viviani; Paul Amadieu Purpose Why do some retail networks operate shop-in-shops along with stand-alone units while others do not? Drawing on a resource-based and intellectual capital (IC) perspective as a broad theoretical lens, the purpose of this paper...
