... The purpose of this paper is to understand the role played by emotional states in the relationship between entertainment and social interaction with salespeople and shopper satisfaction. The proposed model was tested using a survey-based study, with a sample size of 318 mall shoppers...

..., 2012). Shopper satisfaction with a shopping experience is likely to vary by store type (cf. Carpenter and Moore, 2006). By choosing specific store attributes such as pricing, location, and assortment depth retailers influence shoppers’ satisfaction with a particular store type (e.g. Carpenter...