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Keywords: Shopper similarity
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Journal Articles
International Journal of Retail & Distribution Management 1–15.
Published: 02 September 2026
...Primidya Kartika Miranda Soesilo; Fathony Rahman Purpose Grounded in S-O-R and similarity-attraction paradigm, this study examines how perceived shopper similarity enhances shopping enjoyment and ultimately drives impulsive buying through its underlying path mechanism. Design/methodology...
