Keywords: Shopper similarity
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Journal of Retail & Distribution Management 1–15.
Published: 02 September 2026
...Primidya Kartika Miranda Soesilo; Fathony Rahman Purpose Grounded in S-O-R and similarity-attraction paradigm, this study examines how perceived shopper similarity enhances shopping enjoyment and ultimately drives impulsive buying through its underlying path mechanism. Design/methodology...

or Create an Account

Close subscription notice
Close access options