... customers to immerse themselves in shopping with minimal effort; yet, it alone may not fully drive purchase intentions. Drawing on flow theory and experiential value theory, this study examines how experiential value, together with flow, shapes customer shopping intentions in an omnichannel retail context...

...Yuanfeng Cai; Randall Shannon Purpose The purpose of this paper is to identify underlying personal values that determine the mall shopping behaviour of Chinese consumers and to propose shopping intention as an additional mediator that enhances the value‐behaviour link. Design/methodology...