...Rajesh Rajaguru; Margaret Matanda; Christopher Agyapong Siaw Purpose This study examines how formal retail formats (FRFs), and informal retail formats (IRFs) may coexist as substitutes and complements in emerging markets because of store patronage driven by customers’ chronic shopping orientations...

...Kenneth C. Gehrt; Mahesh N. Rajan; G. Shainesh; David Czerwinski; Matthew O'Brien Purpose This study aims to explore Indian online shopping via the concept of shopping orientations. Design/methodology/approach Surveys were collected from 536 consumer panel members. Online shopping segments...