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Keywords: Shopping platform
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (9-10): 1239–1254.
Published: 10 October 2023
...Theresia Mennekes; Tobias Röding; Gerhard Wagner; Hanna Schramm-Klein Purpose The purpose of this paper is to explore the extent to which customers evaluate inferior product presentations on a local shopping platform based on the retailer (small and medium-sized enterprise [SME] vs retail chain...
