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Keywords: Short‐term planning
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Journal Articles
Retail and Distribution Management (1994) 22 (8): 13–24.
Published: 01 December 1994
... and performance exists. Robinson and McDougall[ 35 ] found that among a sample of small retailers,operational planning was superior to formal strategic planning in increasing economic performance. Successful firms engaged in operational, or short‐term, planning because it was difficult to plan formally...
