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Keywords: Showroom strategy
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (1): 109–125.
Published: 20 November 2025
... retailer) does. Design/methodology/approach We develop two showroom strategies: an independent showroom owned by the online retailer and a cooperative showroom in which the online retailer showcases products in a brick-and-mortar retailer’s store. The different effects of the independent showroom...
Includes: Supplementary data

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