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Keywords: Signage
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (5): 502–516.
Published: 20 February 2026
... consumers perceive CSR actions as reflecting either weak or strong commitment. The experimental phase uses a between-subjects design to compare two conditions: shelf signage (weak commitment) and product delisting (strong commitment). Participants' perceptions of CSR , trust in organic private labels...
