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Journal Articles

How do franchisor policies and industry attractiveness impact franchise timing?: Evidence from entrepreneur's top 500 franchisors

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Seng‐Su Tsang, Carol A. Finnegan
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2013) 41 (2): 135–154.
https://doi.org/10.1108/09590551311304329
Published: 15 March 2013
... affecting when a firm initiates franchising. This study uses rigorous empirical testing of franchising theoretical predictions using duration analysis. © Emerald Group Publishing Limited 2013 Franchising Duration analysis Signalling theory Capital scarcity Plural forms Franchise timing...
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