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Keywords: Situational analysis
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Journal Articles
International Journal of Retail & Distribution Management (2004) 32 (1): 5–18.
Published: 01 January 2004
... for online, catalog, and store formats. Key results show that situational factors have significant influence on online and catalog format selection and perceptions of attributes that are crucial to that selection. © Emerald Group Publishing Limited 2004 Consumer behaviour Situational analysis...
