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Keywords: Small internet retailing
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Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (7): 597–616.
Published: 13 July 2015
... of a retail web site. © Emerald Group Publishing Limited 2015 Then, what kinds of resources are associated with geographical market coverage for small local internet retailers? Do small internet retailers with wide market coverage outperform in sales? While a great number of previous studies focus...
