...Satyam; Rajesh K. Aithal; Debasis Pradhan Purpose The objective of the study is to understand the reasons for the resilience of rural periodic markets. Small retailers patronise these markets, and by identifying the reasons for their continued market participation, an attempt has been made...

..., however, do not have a direct significant influence on MS performance, but rather have a cumulative impact through CC and CM performances. Practical implications – Small retailers should implement CM principles informally to match with their specific limited resources and management structures...

...Sami Kajalo; Arto Lindblom Purpose – The purpose of this paper is to investigate the impact of market orientation (MO) and entrepreneurial orientation (EO) on business performance among small retailers. In particular, the goal is to understand and determine to what extent MO and EO influence firm...