... remains “easy in – easy out” in cost terms, although rapid collapse does undermine the notion of loyalty with its overtones of permanence. © MCB UP Limited 1999 Customer loyalty Retailing Smart cards This paper seeks to explain the reasons behind the introduction of local loyalty...

...Steve Worthington Explains that the smart card is increasingly being held and used by consumers in the UK, particularly in its electronic purse or loyalty card capacity. The smart card is a plastic card that carries an embedded computer chip with memory and interactive capabilities. Describes...