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Keywords: Smart phones
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Journal Articles
International Journal of Retail & Distribution Management (2013) 42 (1): 25–39.
Published: 19 December 2013
...Alastair Holmes; Angela Byrne; Jennifer Rowley Purpose – Although there is evidence that adoption of mobile shopping has been slow, the increased functionality offered by smart phones offers significant potential for the development of marketing and retailing through the mobile channel...
