... that reducing decision-making time is crucial for predicting smart shopping loyalty, with utilitarian and technological value being more important than hedonic and social value. Originality/value This research contributes to the voice AI, smart retailing and uses-and-gratifications literature, offering...

...Eleonora Pantano; Constantinos Vasilios Priporas; Charles Dennis Purpose This study develops the idea of smart retailing, exemplified in innovative, technology-enriched retail services as part of service-oriented strategies. In particular, the purpose of this paper is to provide a new integrated...