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Keywords: Smart speakers
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (9-10): 1288–1312.
Published: 21 April 2023
...Simone Aiolfi Purpose The research aims to understand how smart speakers are perceived by their actual and potential users, their attitude towards smart speakers and consequently their intention to use them. Design/methodology/approach The authors apply a structural equation modelling (SEM...
