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Keywords: Social commerce
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (10-11): 990–1008.
Published: 07 October 2025
...J. Suraj; Linda D. Hollebeek; Ajay Joseph; M.A. Akhil; Ajimon George; Neda Letukytė Purpose This study investigates how social commerce interactivity can divert attention from retailer content and how online atmospherics (warm vs. cool color, fast vs. slow music) mitigate these effects via flow...
Journal Articles
International Journal of Retail & Distribution Management (2017) 45 (7-8): 711–729.
Published: 10 July 2017
... for measuring the level of SO-LO-MO implementation from an omni-channel perspective. Germany Turkey Mobile commerce Local commerce SO-LO-MO Social commerce Omni-channel management 09 09 2016 31 01 2017 19 04 2017 09 05 2017 © Emerald Publishing Limited 2017 Emerald...
