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Keywords: Social franchising
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (5): 619–637.
Published: 14 October 2021
... and their contribution to the clarification of the concept of social franchising. Design/methodology/approach The research is based on a case study of Jibu, a water distribution chain composed of 122 franchised units and 2,100 independent retailers. The primary data were gathered through an analysis of in-depth...
