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Keywords: Social media data
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (7): 813–829.
Published: 18 June 2026
... tourist SIM model is built upon four disaggregated tourist grocery demand layers across London. The model is calibrated by using origin-destination flows from large-scale survey and social media data. The additional tourist SIM is used to estimate store-level revenue uplifts and operationalise three “what...
