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Keywords: Social proximity
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (4): 523–545.
Published: 02 March 2023
... with the retailer. However, its relationships with social proximity and cultural factors are not clear. Therefore, this article investigates the effects of specific cultural dimensions on loyalty behaviour, as well as the mediating role of social proximity on the relationship investigated. Design/methodology...
