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Keywords: Social risk
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (6): 575–589.
Published: 22 April 2020
...Natascha Loebnitz; Stephan Zielke; Klaus G. Grunert Purpose This study aims to investigate the impact of social risk and inter-tier brand competition across traditional retailers and discounters on consumers' purchase intentions in the UK. Design/methodology/approach The authors conduct a 2...
