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Keywords: Sociotechnical imaginaries
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Journal Articles
Retail managers’ sociotechnical imaginaries of customer data and the privacy-personalisation tension
Open Access
International Journal of Retail & Distribution Management 1–14.
Published: 22 June 2026
... they envision their future development and how these understandings shape the actions that are considered possible or legitimate. Design/methodology/approach Adopting sociotechnical imaginaries as a theoretical lens, the paper draws on a thematic analysis of 21 semi-structured interviews with retail...
