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Keywords: Sporting goods stores
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (13): 81–100.
Published: 30 June 2023
... with specific reference to the sporting goods stores. From the examined literature, it becomes clear that a significant gap exists in the underlying theory developed to understand how to create memorable shopping experiences within sporting goods stores by meeting phygital customers' needs. Drawing from...
