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Keywords: Stage of purchase
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Journal Articles
Mobile shopping among young consumers: an empirical study in an emerging market
Available to Purchase
International Journal of Retail & Distribution Management (2017) 45 (9): 930–949.
Published: 13 July 2017
... rights only Mobile shopping Convenience dimensions Stage of purchase Consumption experience Continuance usage intention Youth India Search convenience refers to the benefit in terms of availability of information with least effort and time (Yu-Min et al., 2016). Channel...
